How SAP Sustains Leadership
SAP is the leading business software provider in every industry and solution segment with 32.8% share among core enterprise application vendors.
Read SAP Fact Sheet: SAP Facts and Fiqures
According to a recent report by Gartner, SAP is at the top of the Customer Relationship (CRM) market, a market segment that, according to Gartner, grew 12.5 percent during 2008, increasing to $9.15 billion.
Read InternetNews.com article: SAP Keeps Lead in CRM as Market, Rivals Grow
SAP also ranks number one in Supply Chain Management (SCM) according to AMR Research. AMR reports that the SCM market topped $6.68 billion in 2008, a 4% increase over 2007.
Read Modern Materials Handling article: Top 20 SCM Software Suppliers, 2009
So how is it that, through good times and bad times, SAP sustains across-the-board leadership?
While there is no one silver-bullet answer to this rather large question, all answers must include examination of SAP's rigorous, laser-like focus on data management, analysis and distribution.
By providing the best tools for extracting, profiling, cleansing and integrating data from SAP and non-SAP sources, SAP ensures that reliable data is fed downstream to BI, CRM, ERP, and SCM applications, among other core business applications.
Read eWeek article: SAP Enhances Its Information Management Portfolio
A very valuable, easy to understand article for beginers. A commendable
effort! Keep writing all the good stuff.
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