One might suppose that recent economic pressures are forcing ‘green’ initiatives off the table for cash- and credit-strapped companies. While this may be the case with a handful of superficial, public-facing initiatives intended solely to enhance a company’s image – a disparaging practice known as “green washing,” the truth is that more and more companies are green lighting genuine green initiatives today because, done right, going green reduces costs and drives operational excellence, and no company today can afford to leave money on the table or let sluggish operations cut into profits.
Read article by Elliott Garofalo, SVP SME Practice for Optimal Solutions Integration, Inc: Green Lighting SAP Green Initiatives